Attitudes & Advertising
Tilburg University (UVT)
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Samenvatting
Attitudes & Advertising: Definitions and Question
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4.3(3)4.3520maart 20192018/2019
- This document is perfect when you don't want to read a lot. It's a short summary with definitions and studies (mainly lecture material) of Attitudes & Advertising. This subject was given by Willem Sleeger at Tilburg University.
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$7.19 Meer Info
LizzyScheltus
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Samenvatting
Attitudes & Advertising - Summary of all lectures and chapters of the book
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3.0(3)3.01180maart 20192018/2019
- A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). 

The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology
of Advertising, ISBN 3061

The summarized chapters are:
1 - Setting the stage
4 - How consumers form attitudes towards products
6 - How advertising influences behavior
2 - How consumers acquire and process information from advertising
3 - How advertising affects consumers memory
5 - How consumers yield to advertising
7 - ...
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$8.99 Meer Info
mayraebbers