C strategic marketing management - Samenvattingen en Aantekeningen

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Articles summary International Business Research for IBA
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(2)

5.0

18

11

mei 2020

2019/2020
Summary of the following articles: - Ketchen, D. J., Ireland, R. D., & Baker, L. (2013). The use of archival proxies in strategic management studies: Castles made of sand? - Kohavi, R., & Thomke, S. (2017). The surprising power of online experiments. - Koschate-Fischer, N. & Schandelmeier, S. (2014). A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas. - Lambrecht, A., & Tucker, C. E. (2016). On storks and babies: Correlation...
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