UNIT 9 P1,P2

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UNIT 9 P1,P2&M1 - Describe the promotional mix used by two selected organisations for a selected product/service, Explain the role of promotion within
4.7

(3)

4.7

9

8

February 2016

2014/2015
In order to pass the unit, learners must meet all the requirements of the pass grade criteria. At its simplest, for P1, this may relate to raising sales or establishing a local profile. For P2, the activity may be connected to the promotion of a selected product as part of the application of the marketing mix as organisations select price points, highlight product quality or secure appropriate placement. In this way, learners can see, and explain, promotional activity in a broader marketing cont...
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