UNIT 9 P3,P4

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UNIT 9 P3,P4 & M2 - Explain the role of advertising agencies in the development of a successful promotional campaign, Explain the reasons behind the c
2.8

(6)

2.8

16

6

February 2016

2014/2015
For P3, learners should explain clearly the contribution of advertising agencies towards the promotional success of a selected product. If this is developed further into a full explanation of the relative merits of using professional agencies then M2 can be achieved. For P4, learners need to explain the reasons behind the choice of media for a successful promotional campaign. To do this they should apply appropriately selected areas from the unit.
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