Design Fundamentals
Universidad Nacional De Colombia
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Design Fundamentals in Graphic Design – Visual Study Guide
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---10maart 20262025/2026
- This document is a visual study guide about the fundamental principles of graphic design. It explains the core concepts that help organize visual elements and create clear, balanced and effective compositions. 
 
The guide covers essential design principles such as: 
• Balance (visual equilibrium) 
• Contrast 
• Visual hierarchy 
• Alignment 
• Proximity 
• Repetition 
• White space 
• Unity in design 
 
It also includes a practical example showing how these principles are applie...
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