strategy, structure and management of the MNE
Universiteit Antwerpen (UA)
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Strategy, Structure and Management of the MNE | Universiteit Antwerpen | 2025/26
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--278May 20262025/2026
- Lecture notes and study material for Strategy, Structure and Management of the MNE course at Universiteit Antwerpen. Covers core MNE concepts including definition and characteristics, evolution from pre-1960s federations to modern heterarchical structures, the EPRG model, Bartlett & Ghoshal typology, and Porter's cluster theory with lifecycle analysis. Essential for understanding multinational enterprise strategy, organizational forms, and geocentric management approaches—ideal for exam pre...
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