Marketing Communication

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

McGraw-Hill, Michael A. Belch

2 documents

En Belch Belch

1 documents

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Summary

Complete Summary Marketing Communication (2024/2025) - Master’s Persuasive Communication (grade: 9.7)
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November 2024

2024/2025
A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!
isabelvanm
$13.01 More Info

Summary

Marketing Communication PART B
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October 2024

2024/2025
This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
valinfluttert
$9.15 More Info

Summary

Marketing communication - Critical review / reflection
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4.0

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June 2024

2023/2024
This is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.
ainoagpieters
$13.13 More Info

Summary

Marketing communication summary - Part B the Consumer week 4-6
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June 2024

2023/2024
This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8
ainoagpieters
$9.54 More Info

Exam (elaborations)

Summary Marketing Communication Exam
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February 2024

2023/2024

6-7
This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.
annyckbentvelsen
$10.74 More Info

Summary

COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)
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January 2024

2023/2024
Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.
notesbyb
$13.13 More Info

Summary

Marketing Communication Part D notes (8.7 exam grade)
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February 2023

2022/2023
This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!
jiayixiasiena
$7.75 More Info

Summary

Important Concepts with Definitions Part D Marketing Communication
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December 2022

2022/2023
This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.
DemiVanPelt
$5.24 More Info

Summary

Summary Part D Marketing Communication (exam grade part B = 9.2)
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3.0

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December 2022

2022/2023
This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)
DemiVanPelt
$7.16 More Info