Marketing Management

Universiteit van Amsterdam (UvA)

Hier vind je de beste samenvattingen om te slagen voor Marketing Management. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Philip Kotler, Kevin Lane Keller

1 documenten

Philip Kotler, Kevin Lane Keller

1 documenten

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Samenvatting

Notes on additional articles Marketing Management
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maart 2026

2025/2026
This document consist of summaries of relevant articles. These are 11 articles in total. Also, relevant images of models and frameworks are provided.
nivlap
$9.16 Meer Info

College aantekeningen

Notes on lectures and articles Marketing Management
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maart 2026

2025/2026
These documents provide a coherent and complete summary of the important concepts and models in the Marketing Management course. This course was given online, via the premaster Business Administration. The notes on the lectures are divided into weeks (6 in total) and each lecture can be accompanied by a minimum of 2 articles.
nivlap
$11.91 Meer Info

Samenvatting

Marketing Management Summary All Articles - Premaster UvA (6012S0014Y)
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oktober 2024

2024/2025
This is the summary overview for all articles that needed to be read by the Marketing Management subject in the premaster of the Universiteit van Amsterdam.
merlijnborst
$11.19 Meer Info

Samenvatting

Summary Articles - Marketing Management (6012S0014Y)
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september 2024

2023/2024
The concise summary includes the ten academic articles required for the Marketing Management course exam. It covers all concepts, theories, and insights, making preparation for the Marketing Management exam more efficient and focused.
annabelle1234
$16.09 Meer Info

Samenvatting

Article overview Marketing Management - PreMaster BA UVA 2023
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mei 2024

2023/2024
In this summary of Marketing Management (PreMaster Business Administration), you will find all the papers you need to learn for the exam divided into the most important points, such as the research method, main questions & hypotheses, findings and where in the marketing plan the paper fits.
julliettemetz
$7.16 Meer Info

Samenvatting

Marketing Management - Articles Summary 2021-2022
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december 2021

2021/2022
An extensive summary containing all of the academic articles on the requested reading list in the Marketing Management Pre-Master course. Final exam grade 8.
eeania
$20.91 Meer Info

Samenvatting

Marketing Management - articles and slides summary
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september 2021

2020/2021
Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...
RobinEline
$10.15 Meer Info

Tentamen (uitwerkingen)

Defining Marketing for the New Realities
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augustus 2021

2021/2022

A+
Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is TRUE? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations. Answer: B Diff: 1 LO: 1.1: Why is...
learntoexcel
$7.50 Meer Info