BUS2010F

University of Cape Town (UCT)

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BUS2010 Marketing 1 Notes
5.0

(1)

5.0

5

54

augustus 2019

2019/2020
These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.
KateScholtz
$6.34 Meer Info