Marketing

University of Cape Town (UCT)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Philip Kotler, Gary Armstrong

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Summary

Summary Marketing 1 (BUS2010S)
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November 2023

2023/2024
A basic summary, focusing on the key concepts from the BUS2010S (Marketing 1) course notes. It is easy to understand, includes visual diagrams and ideal for test/exam preparation. The following sections are covered: Understanding Marketing, Marketing Strategies, The Marketplace, Managing Marketing Information, Consumer Behaviour and Decision-Making Process, Drivers of Consumer Behaviour, STP, Marketing Mix, Marketing Plans, and Introduction to Retail Marketing.
stuviasisters
$7.60 More Info

Summary

Full exam summary of Bus2010F, Weeks 1-12
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May 2023

2022/2023
Comprehensive and ordered summary of Weeks 1-12 of Marketing. The perfect preparation for the final exam.
Theresapoala
$6.27 More Info