PCM103

University of madras

Hier vind je de beste samenvattingen om te slagen voor PCM103. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Managing Marketing Risk

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Managing Marketing Risk
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10

februari 2024

2017/2018
Marketing risk management works to neutralize the potential for marketing risk by identifying, assessing, and addressing marketing risk before it happens. Marketing departments often focus their energy on the planning and execution phases for marketing activities, but they would be remiss to stop there.
fahmidabasheer
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Sales promotion

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Sales promotion
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6

februari 2024

2017/2018
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or 'promo'), but the primary reason is to boost sales.
fahmidabasheer
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Pricing policies and strategies

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Pricing policies and strategies
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8

februari 2024

2017/2018
Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.
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Price determination

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Price determination
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6

februari 2024

2017/2018
Determination of Prices means to determine the cost of goods sold and services rendered in the free market. In a free market, the forces of demand and supply determine the prices. The Government does not interfere in the determination of the prices.
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Product life cycle strategies

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Product life cycle strategies
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10

februari 2024

2017/2018
The product life cycle reflects the sale and profit of a product over a period of time.This consists of mainly five stages introduction, growth, maturity, saturation and decline. It is the most important to note the different marketing mix used in the different stages of the product life cycle.
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