MRKT 311

University Of Maryland Global Campus

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Presentatie

Data Strategy for Short-Term Rental Operations
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12

april 2026

2025/2026
Paper Instructions 1. Scenario & Goal Describe the project goal: using Excel to track guest data to improve experience, increase repeat bookings, and maximize rental income. List the five stakeholder roles (who inputs what). 2. Data Fields List the requested fields in four groups: personal details, preferences, stay details, post-stay feedback (including survey ratings and guest issues). 3. Data Collection Procedure Explain manual entry into a shared OneDrive Excel file. State who ente...
polinegacheri
$21.99 Meer Info

Presentatie

Patagonia Marketing Plan
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22

april 2026

2025/2026
Unit 8: Final Marketing Plan Project (PowerPoint) Instructions Purpose This final assignment aims to integrate all components covered throughout the course into a comprehensive Marketing Plan presentation. It requires you to synthesize your knowledge of product, value proposition, journey map, segmentation, buyer personas, research design, SWOT/situation analysis, marketing mix evaluation, channel selection, and KPI development. Task Use the template or create your own PowerPoint present...
polinegacheri
$25.99 Meer Info

Essay

Unit 6: Marketing Plan Part 4 - 4 P’s & Marketing Mix: Patagonia
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7

april 2026

2025/2026

A+
Unit 6: Marketing Plan Part 4 - 4 P’s & Marketing Mix Instructions Purpose Develop comprehensive strategies for the 4 P's—Product, Price, Promotion, and Place. Task Write a 3–5-page paper addressing the following sections. Include headings, sub-headings, and references. Develop strategies for each element of the marketing mix as outlined below. Overview: • Include an overview of the product you chose in unit 1. • Include relevant information about the target market...
polinegacheri
$22.49 Meer Info

Essay

Unit 5 Marketing Plan Part 3 - Situation Analysis: Patagonia
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9

april 2026

2025/2026

A+
Unit 5 Marketing Plan Part 3 - Situation Analysis Instructions Purpose The purpose of this assignment is to conduct a comprehensive situation analysis for the product selected in Unit 1 of the course. Students will apply key marketing concepts such as SWOT analysis and Porter's Five Forces Model to evaluate the internal and external factors impacting the product's market position. Task Write a 3–5-page paper addressing the following sections. Include headings, sub-headings, and ref...
polinegacheri
$15.99 Meer Info

Essay

Marketing Plan Part 2 - Segmentation & Buyer Persona
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7

april 2026

2025/2026

A+
Marketing Plan Part 2 - Segmentation & Buyer Persona Instructions Purpose The purpose of this assignment is to apply the concepts of segmentation and buyer persona to your chosen product or service. Task Write a 3–5-page (1500 words) paper addressing the following sections. Include headings, sub-headings, and references. Continue with the same product or service chosen in Unit 1. Segmentation Analysis: • Conduct segmentation analysis using the following five segmentation ...
polinegacheri
$11.89 Meer Info

Essay

Marketing Plan Part 1 - Product Overview & Customer Journey – Patagonia
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8

april 2026

2025/2026

A+
Description Unit 2 Assignment Directions: Marketing Plan Part 1 – Situation Overview and Goal Purpose According to your textbook, “The marketing plan directs and coordinates all company marketing efforts. It is a tangible outcome of a company’s strategic planning process, outlining the company’s ultimate goal and the means by which it aims to achieve this goal (Kotler et al., 2022). To build your marketing plan, you will acquire knowledge of your selected topic through primary ...
polinegacheri
$17.49 Meer Info