OLPD 4426

University Of Minnesota

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OLPD 4426 CRM STUDY GUIDE
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25

juni 2021

2020/2021
Chapter 1: Introduction to CRM 1. Definitions of CRM? -CRM is an information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships in an organized way -CRM is a business strategy that maximizes profitability, revenue and customer satisfaction by organizing around customer segments, fostering behavior that satisfies customers, and implementing customercentric processes. 2. Types of CRM? 1. Strategic - Strategic CR...
Themanehoppe
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