HMGT 3300

University Of North Texas

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HMGT 3300Marketing exam review 1-6
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15

August 2021

2021/2022
I. Introduction: Marketing in the Hospitality Industry A. Customer orientation. The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing. II. What Is Hospitality Marketing? Marketing is the art and science of finding, retaining, and growing profitable customers. Importance of Marketing A. The entrance of corporate giants into the hospitality market and the marketing skills these companie...
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