MNG 3702Notes

University of South Africa

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MNG 3702Notes
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35

november 2021

2021/2022
INTRODUCTION TO STRATEGY IMPLEMENTATION AND CONTROL Define the term strategic management Strategic management is the process for planning, implementing and controlling strategy for the organisation. The purpose of strategic management is to ensure that the organisation applies four key elements, namely: 1. A clear and consistent long-term strategic direction in terms of what the organization wants to achieve in future 2. A profound understanding of the external environment to ensure tha...
Dwayny
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