MNM2602 Essentials of Marketing

University of South Africa

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MNM2602 EXAM NOTES.
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34

september 2021

2021/2022
MNM2602 EXAM NOTES. MNM2602 - Essentials Of Marketing. Marketing Objectives  Profit: how much gross profit is the business aiming to make per line or item.  Customer Orientation: the business’s main focus is to satisfy the needs and wants of the consumer.  Survival and growth: keep up with changing demands by either developing new products or cutting products.  Sales and market share: increase market share through differentiation, adding new lines or spreading other geographic ...
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MNM2602 Essentials of Marketing

University of South Africa

MNM2602 EXAM NOTES.