Consumer Behavior

Vrije Universiteit Amsterdam (VU)

Hier vind je de beste samenvattingen om te slagen voor Consumer Behavior. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Frank R. Kardes, Maria Cronley

5 documenten

Frank R. Kardes, Maria Cronley

4 documenten

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Samenvatting

Consumer Behavior Lectures Summary - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam
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april 2026

2025/2026
Lectures Summary Consumer Behavior - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam - E_EBE3_CBEH This lecture summary includes everything you need from Chapters 1–12 to prepare for the Consumer Behavior exam. The content is clearly structured by chapter, with key concepts in bold for quick and efficient studying. It also covers the key studies discussed in the lectures that are essential for the exam. Visuals from the course material are included to make complex topics eas...
TwanvR
$6.59 Meer Info

Voordeelbundel

Bundle Consumer Behavior E_EBE3_CBEH - Premaster Marketing (2025)
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maart 2026
This bundle has everything you need for the Consumer Behavior exam! It contains the complete Lecture notes AND all the academic articles. I used only these materials to study for the exam and I got a 9.8
TheLectureNotes
$19.19 Meer Info

Samenvatting

Consumer Behavior (E_EBE3_CBEH)- Complete Lecture Summary - Exam Grade 9.8
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5

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januari 2026

2024/2025
2025 latest complete lecture notes for the course Consumer Behaviour (E_EBE3_CBEH) at VU Amsterdam. I used these notes as my main study material and scored 9.80 on the final exam. All twelve core lectures are included, with topics such as consumer perception, decision-making, attitude formation, motivation, learning and memory, and experimental research methods. A bonus section with exam preparation content is also included. These notes are ideal for exam revision and gaining a dee...
TheLectureNotes
$14.99 Meer Info

Samenvatting

Samenvatting - Consumer Behavior (E_EBE3_CBEH)
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45

september 2025

2023/2024
This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...
jorisdeklerk
$7.58 Meer Info

Samenvatting

Exam summary book + articles + lecture notes
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44

mei 2025

2024/2025
This summary covers the book, lecture slides and articles that were learning objectives for the course
anoukbaltus2
$9.59 Meer Info

Voordeelbundel

Consumer Behavior Lecture Notes + Articles
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mei 2025
All consumer behavior notes (lectures and articles) are needed to get a good grade in the exam. All information is in there, I got an 8.2 in my exam, only studying from these 2 documents.
espeeagustinmartin
$12.59 Meer Info

Samenvatting

Consumer Behavior Articles Summary
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mei 2025

2024/2025
This is a brief summary of all the consumer behavior articles required for the exam. This, plus the summary of the lecture notes, i got an 8.2 exam grade ONLY studying from these 2 PDFs.
espeeagustinmartin
$7.15 Meer Info

Samenvatting

Consumer Behavior Lecture Notes
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mei 2025

2024/2025
Consumer Behavior Lecture Study Notes. Lecture 1-Lecture 12. They have all the information needed for a good exam grade, I got an 8.2 in this exam ONLY studying from this PDF. This is a third-year Economics and Business Economics course in the Business track.
espeeagustinmartin
$8.95 Meer Info