Cor 12

Xavier University

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Marketing Management
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55

September 2025

2022/2023
Marketing is the process of understanding customer needs and wants, creating products or services that satisfy those needs, and communicating and delivering them in a way that builds value for both the customer and the company. It is not just about selling or advertising — it also involves: Researching what people want (consumer behavior, trends) Designing & pricing products or services that fit those needs Promoting & distributing them effectively Building relationships with cu...
zylahkaryllealia
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