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  3. Advertisement and Communication (BMME053)

Advertisement and Communication

Erasmus Universiteit Rotterdam (EUR)

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Persuasive Advertising

Persuasive Advertising

J. Armstrong, J. Scott Armstrong

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Samenvatting Advertisement and Communication (BMME053), Persuasive advertising Samenvatting Advertisement and Communication (BMME053), Persuasive advertising

  • Summary

    Samenvatting Advertisement and Communication (BMME053), Persuasive advertising

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    March 2024
    2023/2024
  • This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
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