Erasmus Universiteit Rotterdam (EUR) • International Business Administration

Here you will find a concise summary of all information for the exam

Here you will find all notes from 9 lectures combined into a summary

Here you can find notes for all lectures and some book notes that are combined into a summary for the exam.

Summary providing clear and comprehensive explanation with examples about logical positivism, its background, and other concepts that were created based on it.

Notes of workshops and summary of the pre-recorded lectures.

A comprehensive summary of the course Behavioural Management Science taught in the 3rd year of the study of (international) business administration at Erasmus university.

This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.

the summary introduces the concept of present value and learn how to apply the time value of money to future cash flows, as well as how to calculate the net present value of a project. it describes the key to NPV that is its three attributes and also some alternatives. Finally, it explains and illustrates the internal rate of return.

This summary helps understand and explain how the riskiness of an individual stock is measured and translated into a required return, as illustrated by the Capital Asset Pricing Model (CAPM). Then, it explains the differences and similarities between the Capital Market Line (CML) and Security Market Line (SML). Finally, it calculates a risk-adjusted WACC by using the CAPM. The second part, applies the Capital Asset Pricing Model (CAPM) in various settings and calculates a risk-adjusted WACC by ...

the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.