Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management

This is an overview of all relevant exam information

This is a quick overview of all the practice exam questions + answers.

I used these notes during the open book exam. My grade for the exam was a 7.5. Especially the workshops are helpful to memorise as well as practicing the exam questions

We had an open book exam and I used all of these notes during the exam. My final grade was a 7.0. The notes are based on the lectures and tips from the teacher.

Consumer Behaviour Full Summary

Result: 9.0 A comprehensive summary of all the articles.

Result: 9.0 Includes good notes on every lecture and guest lecture.

Result: 9.0 These documents are everything you need to obtain a high score for your exam. They cover all the (guest) lectures and summarize all the articles!

This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)