Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management

English summary of all lectures of Consumer Marketing Research at Rotterdam School of Management, followed in block 1 of college year . This summary covers content of all lectures and workshop sessions. Based on this summary, two 7+ grades are achieved.

Summary of the whole course including relevant pictures. With this summary, I obtained an 8.5 without studying (open book exam)

everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.

Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.

Very well structured lecture notes - all 7 - including a recap with example questions. All tutorials, case studies and lectures are being discussed. All I needed for the exam was this document.

Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.

All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5

All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0

This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.

This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.