Integrated Case

Hanzehogeschool Groningen (Hanze)

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Tracie L. Miller-Nobles, Brenda L. Mattison

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Summary

Summary – Integrated Case (ICA1)
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May 2023

2022/2023
Summary – Integrated Case (ICA1) Everything you need to pass the ICA1 exam in the first period, first year International Business 3 year program extensively summarised per subject. Marketing Marketing: an Introduction (2020) 18th edition, Global Edition, by Kotler and Armstrong - Chapter 10: Marketing Channels: Delivering Customer Value - Chapter 12: Communicating Customer Value: Advertising and Public Relations - Chapter 14: Direct, Online, Social Media, and Mobile Marketing Fina...
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