Hanzehogeschool Groningen (HANZE) • International Communication

Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapter 17

Summary of the Global Brand Strategy book by Steenkamp, for the International Branding specialization course exam in Year 4, International Communication. This summary includes the following chapters (as stated for the exam November 2020): Chapter 1: p. 1 - 12 Chapter 2: p. 19 - 43 Chapter 3: whole chapter Chapter 4: p. 75 - 95 / p. 100 - 109 Chapter 5: p. 111 - 119 / p. 126 - 147 Chapter 8: p. 209 - 213 / p. 220 - 227

This is a summary of the communication theory reading of the 2.1 course Campaign: Policy and Concept. This includes everything for the exam except for research (see my other documents for sale).

Summary about research methods, how to write a research report and insights about different methods. A course given at the Hanze University of Applied Sciences, about the lectures, seminars and the reading materials

Summary about 'communication theory', a course teached at the Hanze University of Applied Sciences. Summary about the lectures, reading materials and the seminars.

An easy-to-follow summary that is perfect when you haven't been to the lectures! This summary can be used as a tool to study and prepare for the 4th exam of the 1st year International Communication at the Hanze University of applied sciences. By following the learning outcomes of 2019-2020 the structure of this summary is easy to follow. Good luck with your exam.

This summary can be used to study and prepare for the second exam in the first study year for International Communication students at the Hanze University of applied sciences. The summary is written by following the learning outcomes of the study year 2019-2020. I hope you find it useful, and good luck with your exam.

This summary is to be used as a tool to study and prepare for the first exam International communication students will have at the Hanze University of applied sciences. It is an easy to read summary which was created following the learning objectives given in the study year 2019-2020. I hope you find it useful.

A summary of the design research handbook for the course 2.1 Campaign: Policy and Concept from the study International Communication at Hanzehogeschool Groningen.

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.