Hogeschool Rotterdam (HR) • International Business and Languages

TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...

e-book

Summary based on the e-book and the PP's (I made the exam and passed it).

A summary of the book McConnel Brue Flynn Economics chapter 4. The summary is written in understandable English and explained as thoroughly as possible. Drawings are included to give a better understanding of the topics. Good luck with studying and don't hesitate to send a message in case any questions occur!

A summary of the book McConnel Brue Flynn Economics chapter 3. The summary is written in understandable English and explained as thoroughly as possible. Good luck with studying and don't hesitate to send a message in case any questions occur!

Summary of IBA. All the PESTLIED letters and the topic marketfailure will be discussed and explained

Summary Logistics IBL year 3 semester 2 block 3 and 4 Course module code: IBLLOG03R3 Based on the book: Logistics and supply chain management Author: Martin Christopher Publisher: Pearson Education Limited English 288 pages 5th edition 978-1-292-08379-7 Chapters: 11, 12, 14, 15, 16

Summary International Marketing Management (IMM) IBL year 3 semester 2 block 3 and 4 English Based on book: GLOBAL MARKETING (Sixth edition) Author: Svend Hollensen Publisher: Pearson Education Limited English 872 pages 9781292100111 Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16 Full exam content summary Course module code: IBLIMM02R3

Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 Block 3 and 4 Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms Based on the book: Marketing Communication Strategy Ko J.M.G. Floor W. Fred van Raaij Noordhoff Uitgevers Groningen B.V. 14-04-2011 Ko Floor, Fred van Raaij, 600 pages 2566 English Course module code: IBLIBC02R3

Summary Legal English (Common Business Law) IBL year 3, semester 2, block 4 Includes all legal English terms needed for the EN business law exam. - Introduction – Legal Traditions - Latin Roots (selected terms still used in Common Law) - Common Vocabulary in English Common Law - Company Law (USA and UK perspectives) - Company capitalization - Contract Law - Employment Law (UK) - Real Property (as well as types of liens) - Sale of Goods - Copyright and Intellectual Property Course module c...