Mass media and mass persuasion

Hogeschool Utrecht (HU)

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Why Using Storytelling In The Volvo ‘Moments’ Advertisements Makes Women More Emotionally Engage With The Brand
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October 2022

2022/2023

9-10
Day by day, consumers are flooded with advertisements from brands trying to stand out. Volvo created the 'Moments' advertisement (Appendix B, Figure 1) to broaden its audience and target women by using storytelling (Langford, R. 2017, 4 December). Did Volvo succeed? The four levels of framing (Rodriguez, L., & Dimitrova, D. V. 2011) are applied to evaluate the advertisement.
ashleyvdk
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All lectures minor media psychology (Hogeschool Utrecht)

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All lectures minor media psychology (Hogeschool Utrecht)
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9

4

September 2016
All lectures minor 'media psychology' (Hogeschool Utrecht). Included: - Psychological effects of the media - Mass media and mass persuasion - Digital psychology of the media / the future of media psychology - Cognitive psychology of the media All information and images included from the slides, no summary! Easier to learn from a document!
cynthiajongen
$5.97 More Info

All lectures course 'Mass media and mass persuasion'

Class notes

All lectures course 'Mass media and mass persuasion'
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1

31

September 2016

2015/2016
All lectures from the course 'Mass media and mass persuasion'. Easier to learn from a document! No missing information from the slides, all images included. Completed this course while doing the minor 'media psychology' at Hogeschool Utrecht. Alle hoorcolleges van de cursus 'Mass media and mass persuasion'. Makkelijker te leren vanuit een document dan van alle slides! Alle informatie staat erin, inclusief de bijbehorende afbeeldingen. Cursus behorend bij de minor 'media psychology', gevolgd op...
cynthiajongen
$4.18 More Info

Mass media and mass persuasion

Hogeschool Utrecht (HU)

Why Using Storytelling In The Volvo ‘Moments’ Advertisements Makes Women More Emotionally Engage With The Brand

All lectures minor media psychology (Hogeschool Utrecht)

All lectures course 'Mass media and mass persuasion'