Hogeschool Utrecht (HU) • International Business and Management Studies / IB

Management information systems, managing the digital firm. Fourteenth edition, Kenneth C. Laudon, Jane P. Laudon

This is my summary of the 'marketing by numbers' from the book Principles of Marketing by Kotler and Armstrong. It consists of all the calculations that you can find in the book.

Hereby my exam summary of Principles of Marketing by Philip Kotler and Gary Armstrong. This summary is a short version of the book. It consists of all the important aspects including the pictures. Glossary words are highlighted for a better overview. By learning this summary, you will definitely pass your exam. I'm a first year student of IBMS at the HU. Good luck passing your exam!

Summary from Intercultural Sensitivity written by Carlos Nunez. I am a first year student of International Business management at HU Utrecht. This book is a summary for the course Organizational Behaviour and culture. I passed my exam after making and learning this summary. Goodluck passing your exam!

Summary of Organizational Behaviour written by Robbins. I am a first year student of International Business management at HU Utrecht. Therefore, I only made chapter 1, 3, 4, 5, 6, 9, 12, 13. This was for the course Organizational Behaviour and culture. The green terms from the book are shaded gray for better understanding. I also added high quality pictures to this summary. I passed my exam after making and learning this summary. Goodluck passing your exam!

Summary of the book "Organizational Behaviour" by Robbins, Judge and Campbell. Chapters: 1, 2, 3, 4, 5, 6, 7, 9, 10, 12, 13 and 14.

Summary of the book "Intercultural Sensitivity - Fom Denial to Intercultural Competence" (ISBN 9789023245476) by Ir. Carlos Nunez, Drs. Raya Nunez Mahdi and Drs. Laura Popma, all chapters summarized