Consumer Understanding and Behaviour HFV1003
Maastricht University (UM)
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individual and groups essays consumer understanding and behaviour
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---2maart 2026
- It includes individual paper: on social influencer nudging in overconsumption
Groups paper: Effect of Nutri-Score absence on the packaging of unhealthy products on consumer trust in product brand.

Uses the mandatory literature theories + other academic sources
Both 8+ graded
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$11.94 Meer Info
ankiexxx
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Essay
Essay Consumer Understanding and Behaviour Nutri-score HFV1003 (HFV1003)
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---7maart 20262025/20268-9
- Effect of Nutri-Score absence on the packaging of unhealthy products on consumer trust in product brand. The Nutri-Score is a front-of-packaging label (FOP) to help consumers nudge into healthier food options. The research question: 
"Does the absence or presence of the Nutri-Score on the packaging of unhealthy food (Nutri-Score D or E) influence consumer trust in the product brand, moderated by consumer’s opinion of the Nutri-Score?” 
Uses introduction, theory, methodology, results, disc...
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$6.77 Meer Info
ankiexxx
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Essay
Essay Consumer Understanding and Behaviour influencers and overconsumption HFV1003 (HFV1003)
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---8maart 20262024/20258-9
- The Role of Social Media Influencers in Overconsumption 
How Nudging and Trust Impact “Healthy” Snack Intake 
This research investigates whether the presence or absence of this influencer nudging influences the overconsumption of “healthy” snacks, and how trust in the influencer moderates this effect. The study used a 2 (influencer nudging: presence vs. absence (IV)) x 7-point Likert scale continuous (“trust in influencer” (moderator)) between-subjects experimental design (N = 120) o...
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$6.79 Meer Info
ankiexxx