Guest Experience

NHL Stenden Hogeschool (NHL)

Hier vind je de beste samenvattingen om te slagen voor Guest Experience. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Samenvatting

Integrated Applied Marketing
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juni 2019

2018/2019
Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability
tessdroelofs
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