Marketing Communication

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

Patrick De Pelsmacker, Maggie Geuens

5 documents

Patrick De Pelsmacker, Maggie Geuens

1 documents

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Package deal

Samenvattingen vakken CIW bachelor jaar 1
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September 2024
Samenvattingen van de vakken: Taal, Communicatie en Media, Marketing Communication en Organisation and Management. Gebruikt in jaar 1 van de bachelor Communicatie- en Informatiewetenschappen van de Radboud Universiteit.
rozanbelterman
$14.37 More Info

Package deal

Samenvattingen blok 2 pre-master Communicatie & Beïnvloeding
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October 2023
In deze bundel vind je samenvattingen van alle vakken uit blok 2 van de pre-master Communicatie en Beïnvloeding. Het bevat alle informatie en begrippen die je moet leren voor het tentamen uit het boek en de colleges.
aniekvanrijn62
$16.18 More Info

Summary

Marketing communication
Available in bundle

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October 2023

2022/2023
Available in bundle
A clear and concise summary with the most important core information and concepts that you need to know for the exam.
aniekvanrijn62
$7.77 More Info

Summary

Marketing Communication Summary and Lecture Notes
Available in bundle

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January 2023

2022/2023
Available in bundle
This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
rozanbelterman
$11.38 More Info

Summary

Marketing communication exam summary
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March 2021

2020/2021
Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
teddievdstaak1
$6.58 More Info

Summary

Summary marketing communications including lecture notes
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January 2021

2020/2021
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
merledehaas
$7.78 More Info

Class notes

Educational video's summary
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January 2021

2020/2021
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
marthecmeijer
$6.58 More Info

Summary

Marketing Communications: Summary IBC
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January 2021

2020/2021
Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.
isabrattinga
$7.18 More Info

Summary

Examinations Summary
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January 2020

2019/2020
Summary book Marketing Communications sixth edition by Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. The summary is written in English with a number of Dutch comments. There are also images of models, tables and graphs. Chapter 1: Integrated communications Chapter 2: Branding Chapter 3: How marketing communications work (to Peripheral-route processing) Chapter 4: Marketing communications planning Chapter 5: Advertising Chapter 6: Online communication Chapter 7: Media planning...
samstaassen
$7.17 More Info