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  3. Principles of Consumer Behavior (MANMOR002)

Principles of Consumer Behavior

Radboud Universiteit Nijmegen (RU)

Hier vind je de beste samenvattingen om te slagen voor Principles of Consumer Behavior. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

Leon G. Schiffman, Leslie Kanuk

2 documenten

Consumer Behavior

Consumer Behavior

Leon G. Schiffman, Leslie Kanuk

2 documenten

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Sample questions exam PoCB

  • Tentamen (uitwerkingen)

    Sample questions exam PoCB

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    3
    6
    maart 2023
    2022/2023
    7-8
  • example exam questions per chapter of the book - Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-292-26924-5]
  • martijnheij
    $7.16 Meer Info
Summary Principles of Consumer Behavior Summary Principles of Consumer Behavior

  • Samenvatting

    Summary Principles of Consumer Behavior

  • 3.0
    (2)
    3.0
    16
    78
    maart 2021
    2020/2021
  • Summary of the chapters 1 t/m 9 + 14 and 15 and the articles of the course.
  • annelotx3
    $7.16 Meer Info
Principles of Consumer Behavior summary: Book and Lectures Principles of Consumer Behavior summary: Book and Lectures

  • Samenvatting

    Principles of Consumer Behavior summary: Book and Lectures

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    23
    juni 2020
    2019/2020
  • Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)
  • dilemmasmit
    $5.97 Meer Info
Principles of Consumer Behavior summary: Articles

  • Samenvatting

    Principles of Consumer Behavior summary: Articles

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    2
    10
    juni 2020
    2019/2020
  • Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...
  • dilemmasmit
    $5.97 Meer Info
Summary Consumer Behavior Summary Consumer Behavior

  • Samenvatting

    Summary Consumer Behavior

  • 4.0
    (5)
    4.0
    40
    44
    maart 2019
    2018/2019
  • Summary of the book: Schiffman, L.G. and J.L. Wisenblit (2015), Consumer Behavior, Global Edition, Essex, England: Pearson Education Limited. [ISBN-number: 978-0-273-78713-6] Chapter 1-9, 14 & 15 (the required chapters for the course "Principles of Consumer Behavior").
  • maartjevanharen
    $5.97 Meer Info
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