Rijksuniversiteit Groningen (RUG) • Marketing

Meest recente samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG). Op zoek naar een samenvatting voor Marketing? Wij hebben diverse samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG).

61 Documenten
4 Oefenvragen
5 Voordeelbundels

Vakken Marketing op de Rijksuniversiteit Groningen (RUG)

Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing op Rijksuniversiteit Groningen (RUG)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

B2B Marketing EBM808B05 6
Behavioral Decision Making EBB104A05 EBB104A05 1
Behavioural Decision making 1
Brand & Product Management 2
Building brands for impact EBM073B05 1

Consumer Psychology EBM074A05 5
Customer management 3

Developing for Markets 1
Digital Marketing Analytics 1
Digital Marketing Intelligence EBM079B05 1

EBM078A05 2
Ebm192a05 1

Foreign Market Entry Strategies EBM090B05 1

Human Resource Management 1

Market engineering 1
Market Models 1
Marketing & Consumer Well-being EBM192A05 2
Marketing and consumer wellbeing EBM192A05 1
Marketing Research EBB085A05 2
Marketing Research Methods EBM080A05 8

Retail & Omnichannel Marketing EBM880B05 3
Retail Marketing 8

Strategic Management 1
Strategy & Innovation Management 1

Populaire samengevatte boeken Rijksuniversiteit Groningen (RUG) &bullet; Marketing

Marketing Research

Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234

Laatste content Rijksuniversiteit Groningen (RUG) &bullet; Marketing

B2B marketing summary

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summary of the lectures and the book of B2B marketing

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Samenvatting
• 62 pagina's's •
door Kyra9901 •
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Rijksuniversiteit Groningen
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B2B Marketing

B2B Summary (EBM808B05) - All mandatory articles

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This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...

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Voordeelbundel
Samenvatting
• 33 pagina's's •
door frankboneschansker •
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Rijksuniversiteit Groningen
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B2B Marketing
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
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frankboneschansker

(Book) Summary B2B (EBM808B05) - All mandatory chapters (B2B Customer Value Marketing - the essentials)

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This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!

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Voordeelbundel
Samenvatting
• 132 pagina's's •
door frankboneschansker •
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Rijksuniversiteit Groningen
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B2B Marketing
Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles
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frankboneschansker

Summary Retail & Omnichannel Marketing (EBM880B05) - (All mandatory articles)

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This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!

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Samenvatting
• 65 pagina's's •
door frankboneschansker •
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Rijksuniversiteit Groningen
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Retail & Omnichannel Marketing

Samenvatting Foreign Market Entry Strategies (EBM090B05)

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Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies

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Samenvatting
• 34 pagina's's •
door meilinvos •
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Rijksuniversiteit Groningen
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Foreign Market Entry Strategies

Summary all articles Digital Marketing Intelligence 2022-2023

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Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

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Samenvatting
• 50 pagina's's •
door ba2000 •
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Rijksuniversiteit Groningen
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Digital Marketing Intelligence

MRM summary all relevant materials

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All the materials for the exam. 7 as end grade, only by learning this summary.

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Samenvatting
• 105 pagina's's •
door tomhaan01 •
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Rijksuniversiteit Groningen
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Marketing Research Methods

Marketing and consumer well being summary all articles all lectures

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All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,

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Samenvatting
• 72 pagina's's •
door tomhaan01 •
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Rijksuniversiteit Groningen
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Marketing and consumer wellbeing

Summary of consumer psychology all lectures and articles

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All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!

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Samenvatting
• 104 pagina's's •
door tomhaan01 •
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Rijksuniversiteit Groningen
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Consumer Psychology

Summary Retail & Omnichannel Marketing all lectures and articles

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$8.98

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All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.

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Samenvatting
• 83 pagina's's •
door tomhaan01 •
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Rijksuniversiteit Groningen
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Retail & Omnichannel Marketing