Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 6
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Behavioral Decision Making EBB104A05 EBB104A05 1
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Behavioural Decision making 1
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Brand & Product Management 2
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Building brands for impact EBM073B05 1
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Consumer Psychology EBM074A05 5
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Customer management 3
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 1
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EBM078A05 2
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Ebm192a05 1
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Foreign Market Entry Strategies EBM090B05 1
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Human Resource Management 1
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Market engineering 1
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Market Models 1
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Marketing & Consumer Well-being EBM192A05 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing Research EBB085A05 2
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Marketing Research Methods EBM080A05 8
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Retail & Omnichannel Marketing EBM880B05 3
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Retail Marketing 8
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Strategic Management 1
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Strategy & Innovation Management 1
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest content Rijksuniversiteit Groningen (RUG) • Marketing
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.
- Summary
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
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Rijksuniversiteit Groningen•B2B Marketing
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture. In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
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- Class notes
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Byverawillems
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result. The screenshots are from the lecture. If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
- Package deal
- Summary
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Byverawillems
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
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Rijksuniversiteit Groningen•Marketing Research Methods
Summary Consumer Psychology Including Book Chapters, Articles, and Ted Talks Textbook Chapter 1 – A historical context for understanding consumption Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. TED Barry Schwartz (2006) Textbook Chapter 7 – Pers...
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Rijksuniversiteit Groningen•Consumer Psychology
Summary of Literature
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Rijksuniversiteit Groningen•Customer Management
Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
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Rijksuniversiteit Groningen•Developing for Markets
Mandatory papers in course B2B Marketing by Jenny van Doorn
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Rijksuniversiteit Groningen•B2B Marketing
Summary of the lectures in B2B Marketing, not including guest lectures
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Rijksuniversiteit Groningen•B2B Marketing