Rijksuniversiteit Groningen (RUG) • Marketing
Meest recente samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG). Op zoek naar een samenvatting voor Marketing? Wij hebben diverse samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG).
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Vakken Marketing op de Rijksuniversiteit Groningen (RUG)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing op Rijksuniversiteit Groningen (RUG)
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Behavioural Decision Making EBB104A05 1
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Brand & Product Management EBM073A05 1
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Brand and Product Management 11
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Consumer Psychology EBM074A05 5
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Innovation & Entrepreneurship EBM621A05 1
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Marketing Research Methods EBM080A05 12
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Purchasing EBM037A05 1
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Strategic Marketing 2
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Strategic marketing management 2
Populaire samengevatte boeken Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Laatste content Rijksuniversiteit Groningen (RUG) • Marketing
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.
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- • 43 pagina's's •
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
An extensive summary of the articles for the course B2B Marketing (MSc Marketing) at the University of Groningen.
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Rijksuniversiteit Groningen•B2B Marketing
This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture. In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.
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- College aantekeningen
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Doorverawillems
This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result. The screenshots are from the lecture. If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.
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- Samenvatting
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing research essentials to get an 8 (like me:)• Doorverawillems
A comprehensive summary of all lectures of Marketing Research Methods for the Master Marketing. Contains all powerpoint material and lecture notes.
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Rijksuniversiteit Groningen•Marketing Research Methods
Summary Consumer Psychology Including Book Chapters, Articles, and Ted Talks Textbook Chapter 1 – A historical context for understanding consumption Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. TED Barry Schwartz (2006) Textbook Chapter 7 – Pers...
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Rijksuniversiteit Groningen•Consumer Psychology
Summary of Literature
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Rijksuniversiteit Groningen•Customer Management
Summary of the lecture slides for Developing for Markets taught at the University of Groningen (FEB).
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Rijksuniversiteit Groningen•Developing for Markets
Mandatory papers in course B2B Marketing by Jenny van Doorn
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Rijksuniversiteit Groningen•B2B Marketing
Summary of the lectures in B2B Marketing, not including guest lectures
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Rijksuniversiteit Groningen•B2B Marketing