Rijksuniversiteit Groningen (RUG) • Msc Marketing Management

An extensive summary of the course 'retail & omnichannel marketing' given at the RUG for the Msc Marketing. All the articles for the exam + the lectures have been summarized. Since the summary is quite extensive, reading the literature yourself, won't be necessary. Good luck with studying for the exam! :)

(I passed the exam with a 8.6) Short & Long Summaries of the Papers for Marketing and Consumer Well being (EBM192A05). Sometimes with important definitions & key take-aways. (Also check out the short version of the summaries in flashcard form, with each paper on 1 page on my profile)

(I passed the exam with an 8.6) Summery of all Research Papers mandatory for the Marketing and Consumer Well-being exam (EBM192A05) (MCWB). - Clearly visualised, one research paper per page! - Easy booklet, nice to print and to re-read before the exam. - Most important take-aways per article. - With questions and answers about the articles. All you need to know about the papers for the MCWB exam, including key take-aways per article, the 15 mandatory papers and small summaries of the 4 ad...

These are my notes for the Strategic Marketing exam (Msc Marketing Management)

Summary of Mandatory Readings for Brand and Product Management class (MSc Marketing Management).

An extensive summary of the whole course 'marketing and consumer well-being' given at the RUG in the Msc Marketing management, the Msc energy and environmental sciences and the Msc BA-Health. All articles and lectures have been summarized + the summary involves some practice questions. Good luck with studying for the exam! :)

An extensive summary of all the exam material for the course 'marketing research methods', given at the RUG as part of the MSC marketing management. The summary is extensive and therefore, you don't need to buy or read the materials yourself. Good luck with studying for the exam!

An extensive summary of the course 'brand and product management' given at the Rijksuniversiteit Groningen. In the summary, all the articles and lectures that need to be studied for the exam, are being described extensively. Therefore, reading the articles yourself is not necessary. Good luck with studying for the exam!

An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)

This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.