1ZM120 Entrepreneurial Marketing

Technische Universiteit Eindhoven (TUE)

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Entrepreneurial Marketing

Edwin J. Nijssen

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Summary Entrepreneurial Marketing: an effectual approach

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Summary Entrepreneurial Marketing: an effectual approach
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december 2017

2017/2018
This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all courses with the book "entrepreneurial marketing: an effectual approach".
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1ZM120 Entrepreneurial Marketing

Technische Universiteit Eindhoven (TUE)

Populaire samengevatte studieboeken

Entrepreneurial Marketing

Summary Entrepreneurial Marketing: an effectual approach