Buying Behavior & Innovation

Technische Universiteit Eindhoven (TUE)

Here are the best resources to pass Buying Behavior & Innovation. Find Buying Behavior & Innovation study guides, notes, assignments, and much more.

Leslie Kanuk, Havard Hansen

1 documents

All 3 results

Sort by:

Summary

Summary mandatory articles 1ZV20
2.0

(1)

2.0

2

17

March 2020

2019/2020
Summary for mandatory articles 1ZV20. Includes a summary of the following articles: • Jeff Bray: Consumer Behaviour Theory: Approaches and Models • Bloch, Peter H. and Marsha L. Richins (1983), “A theoretical model for the study of product importance perceptions,” Journal of Marketing, 47, 69-81. • Wikipedia: Mere Exposure Effect • Hoyer, MacInnis, and Pieters - Low effort choice • Peter and Olson - Means-end chain • Kardes, Cline, and Cronley - Heuristics • Wänke, Michaela, G...
fleurmachielsen
$7.77 More Info

Summary

Summary Consumer Behaviour: A European outlook (2nd ed.)
-

-

2

16

March 2020

2019/2020
Summary of Schiffman, L.G., Kanuk, L.L., and Hansen, H. (2012). Consumer behavior: A European outlook. Second Edition. Pearson Education Limited. ISBN 978-0-273-73695-0. Includes Chapters: 1, 2, 3, 4, 7, 8, 9, 15, 16.
fleurmachielsen
$7.18 More Info