880644 M 6

Tilburg University (UVT)

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Lecture Notes Social Media Marketing | Tilburg University | 2025/26
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mei 2026

2025/2026
Lecture notes from the SMM course (880644-M-6) at Tilburg University covering the fundamentals of social media marketing and digital communication. Topics include the history of social media platforms, user-generated content (UGC), real-time marketing strategies, platform trends for 2026, and case studies like Dove, Ryanair, and Shein. Essential for understanding course structure (8 lectures, seminars, group assignments) and key concepts that will be tested in the MC and open-ended exam.
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