Service Marketing

Tilburg University (UVT)

Here are the best resources to pass Service Marketing. Find Service Marketing study guides, notes, assignments, and much more.

Alan Wilson, Valarie A. Zeithaml

5 documents

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Summary

Samenvatting / Summary of Services Marketing (323623-B-6)
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January 2023

2022/2023
This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. The content of this subject is: 1 Service Conceptualisation 2 Service Customer 3 Perceived Service Quality (PSQ) 4 Measuring PSQ 5 Services marketing Research 6 Relationship + Complaint Management 7 Service Design + Standards / personnel 8 Intermediaries / Physical evidence 9 Managing Demand: Yield 10 Managing Demand: Wait 11 Services Communication 12 ...
WendyHu
$8.38 More Info

Summary

Summary Services Marketing - Integrating customer focus across the firm
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October 2022

2022/2023
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
irisberkvens
$8.38 More Info

Summary

Short summary of Services Marketing UVT
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December 2020

2020/2021
This is a short summary of the course Services Marketing taught at Tilburg University. This summary contains the main subjects you need to know for the exam.
vand1407200
$7.78 More Info

Package deal

Everything you need for the Services Marketing exam!
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November 2020
A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!
n_
$10.18 More Info

Summary

Services Marketing - Summary of all papers
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November 2020

2020/2021
A summary of all the papers for the course Services Marketing at Tilburg University in 2020. It includes every paper you need to study for the exam!
n_
$5.38 More Info

Summary

Services Marketing: Summary of Integrating Customer Focus Across the Firm
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November 2020

2020/2021
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
n_
$5.38 More Info