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Strategic Marketing Management

Tilburg University (UVT)

Hier vind je de beste samenvattingen om te slagen voor Strategic Marketing Management. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Strategic Marketing Management Summary of the lectures

  • Samenvatting

    Strategic Marketing Management Summary of the lectures

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    55
    mei 2026
    2025/2026
  • Lecture notes from Introduction to Strategic Marketing Management at Tilburg University covering the foundational concepts of marketing strategy. The document explains key definitions from Kotler and Varadarajan, distinguishes between strategic and tactical marketing decisions, and outlines what makes a marketing strategy effective (coherent, distinctive, and dynamic). Essential for understanding the course framework and the CDD model, plus useful for exam preparation on core strategic marketing...
  • vincentstassen
    $7.79 Meer Info
Articles summary - Strategic Marketing Managament

  • Samenvatting

    Articles summary - Strategic Marketing Managament

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    1
    45
    maart 2026
    2025/2026
  • The summary contains the compulsory articles for the Strategic Marketing Management course.
  • v230an
    $7.79 Meer Info
Summary of Strategic Marketing Management

  • Samenvatting

    Summary of Strategic Marketing Management

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    5
    40
    maart 2026
    2025/2026
  • Including all 9 lectures (incl. guest lectures) and compulsory articles.
  • irisgeelen1
    $9.20 Meer Info
Samenvatting Strategic Marketing

  • Samenvatting

    Samenvatting Strategic Marketing

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    1
    67
    mei 2025
    2024/2025
  • Deze uitgebreide samenvatting biedt een helder en gestructureerd overzicht van negen colleges uit een strategische marketingcursus. De inhoud is zorgvuldig onderverdeeld per college en behandelt zowel theoretische kaders als praktische toepassingen.
  • pienvandijk1
    $9.92 Meer Info
Complete Summary Strategic Marketing Management Tilburg University - Includes lecture notes, mandatory articles, and guest lectures(328251-M-6)

  • Samenvatting

    Complete Summary Strategic Marketing Management Tilburg University - Includes lecture notes, mandatory articles, and guest lectures(328251-M-6)

  • 5.0
    (1)
    5.0
    9
    114
    maart 2025
    2024/2025
  • Complete extensive summary of the strategic marketing management course at Tilbrug Unversity (part of the MSc Marketing Management/Marketing Analytics). Includes notes on all lectures, including guest lectures and weblectures, and a summary of all mandatory articles.
  • BAstudent1
    $9.58 Meer Info
Strategic Marketing Management Summary

  • Samenvatting

    Strategic Marketing Management Summary

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    9
    73
    september 2024
    2024/2025
  • This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.
  • RafaelHoutepen
    $8.39 Meer Info
Class notes Strategic Marketing Management (328251)

  • College aantekeningen

    Class notes Strategic Marketing Management (328251)

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    2
    108
    maart 2024
    2023/2024
  • An in-depth summary of the class notes from Strategic Marketing Management, contains all lectures and guest lectures (cases) discussed in the academic year
  • vand1407200
    $9.20 Meer Info
Most Complete and Recent Strategic Marketing Management Summary

  • Samenvatting

    Most Complete and Recent Strategic Marketing Management Summary

  • 3.3
    (3)
    3.3
    29
    65
    oktober 2023
    2023/2024
  • This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!
  • thimo2000
    $9.60 Meer Info
Summaries for MSc Marketing Management (Core) Courses

  • Voordeelbundel

    Summaries for MSc Marketing Management (Core) Courses

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    8
    4
    oktober 2023
  • This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
  • thimo2000
    $24.60 Meer Info
Summary Strategic Marketing Management Lecture Notes

  • Samenvatting

    Summary Strategic Marketing Management Lecture Notes

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    2
    49
    april 2023
    2022/2023
  • In this document you will find a summary of all the lectures during the course. I passed with an 8.5 for the exam using my summary.
  • chloedb
    $7.80 Meer Info
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