Essentials in Marketing Communications

Universiteit Twente (UT)

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Kardes, Cronley

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T.ROMPAY Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

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T.ROMPAY Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations
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3

oktober 2017

2017/2018
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D. KAHNEMAN A Perspective on Judgment and Choice

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D. KAHNEMAN A Perspective on Judgment and Choice
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Spence, C. (2016). Multisensory Packaging Design.

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Spence, C. (2016). Multisensory Packaging Design.
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4

oktober 2017

2017/2018
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yuliashchytko
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Kardes, F.R. (1996). In Defense of Experimental Consumer Psychology.

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Kardes, F.R. (1996). In Defense of Experimental Consumer Psychology.
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oktober 2017

2017/2018
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Belk, R.W. (2013). Extended Self in a Digital World.

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Belk, R.W. (2013). Extended Self in a Digital World.
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4.6

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oktober 2017

2016/2017
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F.KARDES 'CONSUMER BEHAVIOR' SUMMARY

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F.KARDES 'CONSUMER BEHAVIOR' SUMMARY
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oktober 2017

2016/2017
THE SUMMARY OF ALL CHAPTERS NEEDED FOR AN EXAM
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