Strategy and Marketing Theory in the Creative Industries
Universiteit van Amsterdam (UvA)
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Samenvatting
Summary of all obligatory literature for the Strategic Management and Marketing Theory in the Creative Industries course
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--3787maart 20222021/2022
- This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: 
 
Contents 
 
Week 1: introduction	 
 
Constructing clarity in theories of management and organization, Suddaby (2010)	 
 
Getting counted: markets, media, and reality, Kennedy (2008)	 
 
Ecological approaches to organizations, ...
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$16.97 Meer Info
RobinEline
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College aantekeningen
Strategy and Marketing Theory in the Creative Industries Lecture notes
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---37december 20192019/2020
- Strategy and Marketing Theory in the Creative Industries all lecture notes. Since the exam will be an open book one, you can bring these notes to the exam.
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$6.56 Meer Info
floorxjacobs
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Samenvatting
Strategy and Marketing Theory in the Creative Industries Articles Summary
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--334december 20192019/2020
- Strategy and Marketing Theory in the Creative Industries all articles summarized. Since the exam will be an open book one, you can bring these notes to the exam.
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$6.56 Meer Info
floorxjacobs