Universiteit van Amsterdam (UVA) • master persuasive communication

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Vakken master persuasive communication op de Universiteit van Amsterdam (UVA)

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Health communication 77643SP05Y 10

Marketing Communicatie 1
Marketing Communication 77643SP06Y 12

Persuasion & resistance 2

Populaire samengevatte boeken Universiteit van Amsterdam (UVA) &bullet; master persuasive communication

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E Belch, Michael A Belch • ISBN 9781259548147

Advertising and Promotion

McGraw-Hill, Michael A. Belch • ISBN 9789814575119

Laatste content Universiteit van Amsterdam (UVA) &bullet; master persuasive communication

Marketing Communication: Summary Part D (Got an 8.1 in the exam)

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The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

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Samenvatting
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door JohnP89 •
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Universiteit van Amsterdam
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Marketing Communication

Summary Marketing Communication part D (77643SP06Y)

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Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.

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Samenvatting
• 32 pagina's's •
door priscillaschaap •
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Universiteit van Amsterdam
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Marketing Communication

Summary Health communication week 6 till 10 (77643SP05Y)

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The summary covers all micro lectures from week 6 till 10. Except for week 8 because that was a study break.

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Samenvatting
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door priscillaschaap •
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Universiteit van Amsterdam
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Health Communication
Summary Health communication week 1 till 10 (77643SP05Y)
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Summary Health communication week 1 till 4 (77643SP05Y)

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Covers all micro lectures from week 1 till 4. Course started in February 2022.

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Samenvatting
• 44 pagina's's •
door priscillaschaap •
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Universiteit van Amsterdam
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Health Communication
Summary Health communication week 1 till 10 (77643SP05Y)
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Marketing Communication - Summary

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This document includes summaries of assigned readings, research papers and micro-lectures, as well as in-class notes.

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• 14 pagina's's •
door isabelpedreira •
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Universiteit van Amsterdam
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Marketing Communicatie

Health Communication - Course Summary

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This document includes short summaries of all assigned readings, research papers and micro-lectures, as well as notes taken in class.

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Samenvatting
• 24 pagina's's •
door isabelpedreira •
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Universiteit van Amsterdam
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Health Communication

Marketing Communication block D EXAM summary

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Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

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Universiteit van Amsterdam
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Marketing Communication

Marketing Communication Block B EXAM summary

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• 3 pagina's's •
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Universiteit van Amsterdam
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Marketing Communication

Summary Articles Marketing Communication Part D

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All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

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Samenvatting
• 41 pagina's's •
door ivomartens •
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Universiteit van Amsterdam
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Marketing Communication

Summary Articles Health Communication Exam 2

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A summary of all articles for the second exam of health communication

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Samenvatting
• 47 pagina's's •
door ivomartens •
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Universiteit van Amsterdam
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Health Communication