Advertising

Vrije Universiteit Amsterdam (VU)

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Summary important articles - Advertising (MSC Marketing at Vu Amsterdam)
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3

15

juni 2022

2021/2022
In depth summary of the four important articles for the course Advertising from the Master programma Marketing given at the VU Amsterdam. Those four articles were the most important articles because the paper-based questions on the exam were about these four articles. Summary of articles from Danaher, Kim, Tirunillai and Guitart.
mariekedeboer2
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