Consumer Behavior

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Consumer Behavior. Find Consumer Behavior study guides, notes, assignments, and much more.

Frank R. Kardes, Maria Cronley

5 documents

Frank R. Kardes, Maria Cronley

4 documents

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Summary

Consumer Behavior Lectures Summary - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam
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April 2026

2025/2026
Lectures Summary Consumer Behavior - Premaster Marketing / Bedrijfskunde: Marketing - VU Amsterdam - E_EBE3_CBEH This lecture summary includes everything you need from Chapters 1–12 to prepare for the Consumer Behavior exam. The content is clearly structured by chapter, with key concepts in bold for quick and efficient studying. It also covers the key studies discussed in the lectures that are essential for the exam. Visuals from the course material are included to make complex topics eas...
TwanvR
$6.57 More Info

Package deal

Bundle Consumer Behavior E_EBE3_CBEH - Premaster Marketing (2025)
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March 2026
This bundle has everything you need for the Consumer Behavior exam! It contains the complete Lecture notes AND all the academic articles. I used only these materials to study for the exam and I got a 9.8
TheLectureNotes
$19.14 More Info

Summary

Consumer Behavior (E_EBE3_CBEH)- Complete Lecture Summary - Exam Grade 9.8
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January 2026

2024/2025
2025 latest complete lecture notes for the course Consumer Behaviour (E_EBE3_CBEH) at VU Amsterdam. I used these notes as my main study material and scored 9.80 on the final exam. All twelve core lectures are included, with topics such as consumer perception, decision-making, attitude formation, motivation, learning and memory, and experimental research methods. A bonus section with exam preparation content is also included. These notes are ideal for exam revision and gaining a dee...
TheLectureNotes
$14.95 More Info

Summary

Samenvatting - Consumer Behavior (E_EBE3_CBEH)
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September 2025

2023/2024
This comprehensive Consumer Behavior course summary captures all key lectures, theories, and examples for understanding how consumers think and act. It explains consumer decision processes—from need recognition and information search to purchase and post-purchase evaluation—plus key topics like perception, attention, motivation, learning, memory, and persuasion (central vs. peripheral routes). Core behavioral economics concepts such as heuristics, biases, loss aversion, endowment effect, and...
jorisdeklerk
$7.57 More Info

Summary

Exam summary book + articles + lecture notes
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May 2025

2024/2025
This summary covers the book, lecture slides and articles that were learning objectives for the course
anoukbaltus2
$9.56 More Info

Summary

Consumer Behavior Articles Summary
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4

May 2025

2024/2025
This is a brief summary of all the consumer behavior articles required for the exam. This, plus the summary of the lecture notes, i got an 8.2 exam grade ONLY studying from these 2 PDFs.
espeeagustinmartin
$7.13 More Info

Summary

Consumer Behavior Lecture Notes
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May 2025

2024/2025
Consumer Behavior Lecture Study Notes. Lecture 1-Lecture 12. They have all the information needed for a good exam grade, I got an 8.2 in this exam ONLY studying from this PDF. This is a third-year Economics and Business Economics course in the Business track.
espeeagustinmartin
$8.93 More Info

Package deal

Bundle Premaster Marketing - VU Amsterdam (2024)
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4

December 2024
This bundle contains clear and concise summaries for all exams of the Premaster Marketing program at VU Amsterdam. For the courses: - Consumer Behavior (period 4) - Digital Marketing & Metrics (period 5) - Quantitative Research Methods (period 5)
ljanssen16
$27.52 More Info