Consumer marketing

Vrije Universiteit Amsterdam (VU)

Here are the best resources to pass Consumer marketing. Find Consumer marketing study guides, notes, assignments, and much more.

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Package deal

Consumer Marketing Exam Bundle Summary + Article Q&A (2025/2026)
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January 2026
Complete exam bundle for the Consumer Marketing course (2025/2026). Includes the full course summary with all mandatory articles and an extra Q&A document with answered article questions the lecturer explicitly marked as important. Clear explanations, visual examples similar to the exam, and highly exam-focused.
sophiacornelia
$14.38 More Info

Summary

Consumer Marketing (CM Master Marketing VU) EXTRA exam Q&A Supplement 2025/2026
Available in bundle

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January 2026

2025/2026
Available in bundle
This file includes concise answers to article questions that the lecturer explicitly indicated as important for the exam. It helps you understand what the core ideas of each article really are and how to explain them clearly. This document is best used together with my other summary: Consumer Marketing as an extra exam-focused tool to strengen your understanding of the articles and pretare more confidently for exam questions Please note: this is an EXTRA summary.
sophiacornelia
$4.19 More Info

Summary

Consumer Marketing (CM Master Marketing VU) - Complete Course Summary incl. ARTICLES 2025/2026
Available in bundle

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January 2026

2025/2026
Available in bundle
This summary covers all lectures and required academic articles, clearly structured and fully aligned with the course content. It includes many visual examples (models, figures and diagrams) similary to those used in the exam, making concepts easier to recognize and understand during the test. Based on this summary, I scores an 8.0 on the Consumer Marketing exam.
sophiacornelia
$13.18 More Info

Summary

Summary - Consumer Marketing (E_MKT_CM)
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November 2025

2025/2026
A summary of the lectures, slides and papers. With this summary I got an 8,5 for the exam.
anoukbaltus2
$9.70 More Info

Package deal

MSc Marketing VU_CMA and CM_Period 1
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October 2025
This bundle contains both documents for period 1 of the MSc Marketing study. Both documents are everything you need to pass the courses and the exams. They contain detailed transcripts of all lectures in easy-to-understand words and a lot of examples. I passed CM with an 8.5 and CMA with an 8. I hope it helps someone else too :) Good luck!
ermarketing
$19.18 More Info

Summary

Consumer Marketing Summary (Open Book exam, passed with 8.5)
Available in bundle

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October 2025

2024/2025
Available in bundle
This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!
ermarketing
$14.58 More Info

Summary

Samenvatting - Consumer marketing (E_EBE3_CBEH)
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October 2025

2025/2026
Summary of all slides, articles and assignments for the subject of consumer marketing.
kayleighdevries1
$9.19 More Info

Summary

Summary - Consumer Marketing (E_MKT_CM)
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September 2025

2024/2025
This comprehensive summary of Consumer Marketing covers key concepts, theories, and case studies essential for understanding consumer behavior and marketing strategy. It explains frameworks like Jobs-to-be-Done, the AIDA funnel, attention and perception in advertising, decision-making, pricing psychology, persuasion, customer loyalty, and consumer happiness. The notes also highlight managerial implications, ethical dilemmas, and practical applications, helping students connect theory to real-wor...
jorisdeklerk
$7.20 More Info