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Digital marketing

Vrije Universiteit Amsterdam (VU)

Hier vind je de beste samenvattingen om te slagen voor Digital marketing. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Digital marketing summary lectures VU

  • College aantekeningen

    Digital marketing summary lectures VU

  • -
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    1
    96
    mei 2024
    2023/2024
  • Aantekeningen lectures en samenvatting artikelen + werkcolleges (alles wat je moet leren voor het digital marketing tentamen)
  • jipverlaat
    $10.71 Meer Info
Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Samenvatting

    Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • 4.7
    (3)
    4.7
    20
    72
    april 2020
    2019/2020
  • This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
  • danobasch96
    $16.12 Meer Info
Summary of the article "A meta-analytic investigation of the role of valence in Online reviews"

  • Samenvatting

    Summary of the article "A meta-analytic investigation of the role of valence in Online reviews"

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    1
    3
    november 2018
    2018/2019
  • This is a summary of the article "A meta-analytic investigation of the role of valence in Online reviews" of Purnawirawan, Eisend, de Pelsmacker and Dens (2015)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "Adaptive personalization using social networks"

  • Samenvatting

    Summary of the article "Adaptive personalization using social networks"

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    3
    november 2018
    2018/2019
  • This is a summary of the article "Adaptive personalization using social networks" of Chung, Wedel and Rust (2016)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Samenvatting

    Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • 2.0
    (1)
    2.0
    5
    4
    november 2018
    2018/2019
  • This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "Effects of companies’ responses to consumer criticism in social media"

  • Samenvatting

    Summary of the article "Effects of companies’ responses to consumer criticism in social media"

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    4
    november 2018
    2018/2019
  • This is a summary of the article "Effects of companies’ responses to consumer criticism in social media" of Xia (2013)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • Samenvatting

    Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • 4.0
    (1)
    4.0
    2
    3
    november 2018
    2018/2019
  • This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

  • Samenvatting

    Summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment"

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    3
    november 2018
    2018/2019
  • This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)
  • Rickdelaat
    $4.17 Meer Info
Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Samenvatting

    Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

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    4
    4
    november 2018
    2018/2019
  • This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
  • Rickdelaat
    $4.17 Meer Info
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