Vrije Universiteit Amsterdam (VU) • Msc. Marketing

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

In deze samenvatting staan alle aantekeningen van de colleges, de artikelen, en de aantekeningen van eventuele videofragmenten. Super handig om bij het open boek tentamen te kunnen houden.

Deze samenvatting bevat alle benodigde informatie voor het tentamen van Customer and Marketing Analytics. Bevat voorbeeld tentamen vragen inclusief antwoord.

Here you'll be able to find an 86-page comprehensive document that explains in detail every topic addressed during the Consumer Marketing course. The content is written in bullet points and has many graphics, tables, and images. These visualizations aid comprehension of the material and provide an easy read flow. Included on the document, there are also several academic articles, which are also summarized to present the most relevant ideas in a simple manner.

This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.

This document covers all content of the brand management lectures.

This document covers all lectures of the course Modeling Marketing Data, incl. the R codes.

For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!

In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.