Vrije Universiteit Amsterdam (VU) • Msc. Marketing

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Vakken Msc. Marketing op de Vrije Universiteit Amsterdam (VU)

Er zijn samenvattingen beschikbaar voor de volgende vakken van Msc. Marketing op Vrije Universiteit Amsterdam (VU)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Advertising E_MKT_ADV 1
Advertising & Media Channels E_MKT_AMC 2
Advertising and Media Channels E_MKT_AMC 1

Behavior Change Management E_MKT_BCM 1
Brand Management E_MKT_BMAN 11

Consumer Behavior E_EBE3_CBEH 4
Consumer Marketing E_MKT_CMA 23
Consumer Marketing Analytics E_MKT_CMA 4
Costumer marketing analytics 1
Customer and Marketing Analytics E_MKT_CMA 14
Customer Experience 1
Customer Experience Management E_MKT_CEM 9

Digital Marketing & Metrics E_EBE3_DMM 1
Digital Marketing & Technology E_MKT_DMT 1
Digital Marketing and Technology E_MKT_DMT 3

E_EBE3_CBEH E_EBE3_CBEH 1
E_MKT_CEM E_MKT_CEM 1
E_MKT_MSTRAT E_MKT_MSTRAT 1
E_PM_QUANRM E_PM_QUANRM 1
Experimental Research E_MKT_ER 7

Marketing analytics 1
Marketing Strategy E_MKT_MSTRAT 21
Marketing Strategy (E_MKT_MSTRAT) E_MKT_MSTRAT 1

Retail Management and E-commerce E_MKT_RMEC 1

Survey Research Methods E_MKT_SRM 4
Sustainability Marketing E_MKT_SM 1

Populaire samengevatte boeken Vrije Universiteit Amsterdam (VU) &bullet; Msc. Marketing

Introduction to Behavioral Research Methods

Mark R. Leary • ISBN 9780205197217

Laatste content Vrije Universiteit Amsterdam (VU) &bullet; Msc. Marketing

Rethinking Marketing (Rust, Moorman, Bhalla)

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Marketing strategy
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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)

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Vrije Universiteit Amsterdam
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Marketing strategy
Obligatory articles Marketing Strategy
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Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Buying Time Promotes Happiness (Whillans, Dunn, Smeets, Bekkers, Norton)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Great expectations?! Assortment size, expectations, and satisfaction (Diehl, Poynor)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products (Goodman, Irmak)

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Vrije Universiteit Amsterdam
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Consumer Marketing

How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

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Vrije Universiteit Amsterdam
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Consumer Marketing

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)

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This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

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Vrije Universiteit Amsterdam
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Consumer Marketing