CCEA • Business studies

A look at organic and inorganic (internal and external) growth. Advantages and disadvantages are provided.

A look at all the stakeholders in a business, their objectives, how conflict may arise and types of conflict between different groups i.e. between customers and shareholders. A look at strategic evaluation and its advatnages and disadvantages.

What is conflict and the methods to resolve it: avoidance, accommodating, forcing, compromise and problem solving.

A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.

A one page super summary of mission statements and their advantages and disadvantages with general comments about the usefulness of one.

An example of some of the world's largest companies mission statements.

An example of how to draw a decision tree and how to draw a conclusion based upon that data.

A sample essday of how to approach an essay on contingency plans using a past paper with a clear conclusion drawn.

A look at strategic analysis e.g. SWOT, PESTEL, strategic choice e.g. Ansoff and Boston Matric and Strategic Implementation through an acronoym - OGADIR. Diagrams are used and evaluation via advantages and disadvantages are provided.

An example of how to approach a exam question on a boston matrix using a past paper example.